Notes on Clarity, Story, and Growth.

Essays from Stone Soup Strategy on how founder-led companies sharpen their message, strengthen their narrative, and build marketing systems that scale.

Stone Soup Strategy Insights

Why Your Marketing Plan Should Start With Positioning, Not Channels

by: David Shay

Most marketing plans start with channels or revenue goals—and fail to compound. Discover why positioning must come first to build real momentum.

Strategic Clarity
Why Your Marketing Plan Should Start With Positioning, Not Channels

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